image of Kimberly smiling

Conceive it. Believe it. Achieve it.

Scrappy Design Thinking


{{expand}}Both design thinking and Scrappy Project Management© share an obsession with “the customer”. Both start by “thinking from the future” rather than getting stuck in the current situation, hampered by self-­limiting beliefs about what’s possible. Rather than using the classic design thinking model of Empathize–Define–Ideate– Prototype–Test, we use the Why, Who, What and How model. Read More…